Marketing Struggles

Being a small business owner is no easy task. You have to market, advertise, gain and retain customers, pay staff, and eventually make a profit. I have learned much about the struggles of small business throughout my own personal aspirations to become my own boss.
Marketing is one of the most difficult areas to master. With limited financial resources, one has to be very inventive and creative when attempting to market a new start-up. One of the struggles that plaques us as entrepreneurs is being effective in our marketing and advertising efforts. Facebook, Twitter, LinkedIn, and now have Instagram have become markets for start-ups to make their presence known. Although Dani's is my first full-fledged business, I know it will not be my last, as I have several other projects and business ventures. I have an unquenchable thirst to be the boss, as cliche as that may sound.
What I have found to be most effective is being approachable, being available, and dependable. If a business is ever to succeed, the owner/operator has to deliver on their promises and be consistent. Entrepreneurs should know that it takes sometimes years to build a reputation and have that reputation be enough to sustain the influx of customers. I am focusing my efforts on rebuilding that which was lost and neglected and continuing to study and learn the complexities of marketing and advertising. Who knows-maybe I will be able to educate and assist others in this respect in the future? Challenges in business will always exist. We must "pull up our boot straps" and continue if we aspire to be business owners actually in business.