Marketing Struggles

Being a small business owner is no easy task. You have to market, advertise, gain and retain customers, pay staff, and eventually make a profit. I have learned much about the struggles of small business throughout my own personal aspirations to become my own boss.
Marketing is one of the most difficult areas to master. With limited financial resources, one has to be very inventive and creative when attempting to market a new start-up. One of the struggles that plaques us as entrepreneurs is being effective in our marketing and advertising efforts. Facebook, Twitter, LinkedIn, and now have Instagram have become markets for start-ups to make their presence known. Although Dani's is my first full-fledged business, I know it will not be my last, as I have several other projects and business ventures. I have an unquenchable thirst to be the boss, as cliche as that may sound.
What I have found to be most effective is being approachable, being available, and dependable. If a business is ever to succeed, the owner/operator has to deliver on their promises and be consistent. Entrepreneurs should know that it takes sometimes years to build a reputation and have that reputation be enough to sustain the influx of customers. I am focusing my efforts on rebuilding that which was lost and neglected and continuing to study and learn the complexities of marketing and advertising. Who knows-maybe I will be able to educate and assist others in this respect in the future? Challenges in business will always exist. We must "pull up our boot straps" and continue if we aspire to be business owners actually in business.

Heading to the Holidays

Today is the 8th of October and I am trying to wrap my mind around the fact that the year of 2013 will soon be ending. The next holiday some of us will celebrate is Halloween, then Turkey Day or Thanksgiving, which inevitably will be bombarded by the ever popular Christmas, at which point, we will be partying (or worshipping) into the year 2014. Families will be overwhelmed with food and gift shopping, traveling, and decorating. After the holiday season, it will be time to place everything back into storage. "A place for everything and everything in its place" as Benjamin Franklin famously stated. What is a woman to do? Now there is an option, that although will cost some money, can save time and energy expended--a personal concierge. A personal concierge is a "jack-of-all-trades" of sorts that is more than willing to assist their clients with those tasks that overwhelm. It does not make you less than because you can not handle everything on your own and you will save precious time delegating time-stealing activities to the concierge. You become the "coordinator" as Fred Sanford once said, "You coordinate." Also, the concierge may not be as expensive as you thought. So, when your list is lengthy and the days and tasks seem to be too much of a burden, pick up the phone. Help may be just a phone call away.

Peace & Blessings,
Andre'a